Heritage
Founded in Switzerland in 1884. Historic Icon: >100 years, continuous legacy, major horological impact
Breitling is synonymous with aviation watches and chronographs, emphasizing precision and robustness. It stands out through bold designs, strong branding, and a focus on pilot and tool watches, now complemented by a broader lifestyle positioning.
Breitling is owned by Partners Group (private)
Pricing & value
Retail Price range for most watches = € 3000 to 10000
Value for money when purchased at Retail Price: Strong: fair pricing / good value
Value retention: Good retention: stable resale
On Chrono24: 10325 listings of pre-owned automatic or manual winding wristwatches from EUR 600
Rating (1 to 10)
8 Brand reputation - High Credibility / Serious Watchmaking
7 Quality of materials, finishing, dial
7 Quality of watch movement (reliability, accuracy, complications, finishing)
5 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
