Discover Chopard: history, sales estimates, most famous models, price range

Heritage

Founded in Switzerland in 1860. Historic Icon: >100 years, continuous legacy, major horological impact

Chopard blends haute horlogerie with jewelry craftsmanship, particularly through its L.U.C collection. It stands out through ethical gold sourcing, in-house movements, and a dual identity spanning both high watchmaking and luxury jewelry.

Chopard is owned by Independent (Scheufele family)

Pricing & value

Retail Price range in EURO from 4000 to 100000

Value for money when purchased at Retail Price: Neutral: market aligned

Value retention: Moderate: typical depreciation

On Chrono24: 2653 listings of pre-owned automatic or manual winding wristwatches from EUR 1600

Design philosophy

Classical / Traditional: conservative, timeless

Predominant watch style: Dress

Other available watch style(s): Race / Motorsport; Casual

Watch movements

Architecture: In-house

Movements predominantly: In-house developed and manufactured

Movements from: Switzerland

Quality level: Very high: Sophisticated calibres, strong finishing, often in-house

Production

Watches are produced in Switzerland

Estimated quantity of watches annually produced or sold: 70,000-90,000

Quality of materials and finishing: Haute horlogery: artisanal finishing.

Rating (1 to 10)

8 Brand reputation

Brand credibility among watch enthusiasts: 8 - High Credibility / Serious Watchmaking

8 Quality of materials, finishing, dial

8 Quality of watch movement (reliability, accuracy, complications, finishing)

6 Aesthetical looks

5 Icon / trendsetting / innovative

6.8 Total score (including impact of value for money & value retention)

Chopard