Heritage
Founded in Switzerland in 1860. Historic Icon: >100 years, continuous legacy, major horological impact
Chopard blends haute horlogerie with jewelry craftsmanship, particularly through its L.U.C collection. It stands out through ethical gold sourcing, in-house movements, and a dual identity spanning both high watchmaking and luxury jewelry.
Chopard is owned by Independent (Scheufele family)
Pricing & value
Retail Price range for most watches = € 4000 to 100000
Value for money when purchased at Retail Price: Neutral: market aligned
Value retention: Moderate: typical depreciation
On Chrono24: 2653 listings of pre-owned automatic or manual winding wristwatches from EUR 1600
Design philosophy
Classical / Traditional: conservative, timeless
Predominant watch style: Dress
Other available watch style(s): Race / Motorsport; Casual
Rating (1 to 10)
8 Brand reputation - High Credibility / Serious Watchmaking
8 Quality of materials, finishing, dial
8 Quality of watch movement (reliability, accuracy, complications, finishing)
5 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
