Heritage
Founded in Switzerland in 1993. Modern Established: 20-50 years
De Grisogono is primarily a jewelry brand known for bold, extravagant designs. Its watches emphasize aesthetics and luxury over horological innovation.
De Grisogono is owned by Private
Pricing & value
Retail Price range in EURO from 10000 to 200000
Value for money when purchased at Retail Price: Weak: premium branding markup
Value retention: Weak - heavy depreciation
On Chrono24: 57 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 2200
Rating (1 to 10)
Brand credibility among watch enthusiasts: 8 - Mixed / Fashion-Leaning or Revival
9 Quality of materials, finishing, dial
9 Quality of watch movement (reliability, accuracy, complications, finishing)
7 Icon / trendsetting / innovative
7.6 Total score (including impact of value for money & value retention)
