Heritage
Founded in Switzerland in 1993. Modern Established: 20-50 years
De Grisogono is primarily a jewelry brand known for bold, extravagant designs. Its watches emphasize aesthetics and luxury over horological innovation.
De Grisogono is owned by Private
Pricing & value
Retail Price range for most watches = € 10000 to 200000
Value for money when purchased at Retail Price: Weak: premium branding markup
Value retention: Weak - heavy depreciation
On Chrono24: 57 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 2200
Rating (1 to 10)
8 Brand reputation - Mixed / Fashion-Leaning or Revival
9 Quality of materials, finishing, dial
9 Quality of watch movement (reliability, accuracy, complications, finishing)
7 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
