Heritage
Founded in UK in 2015. New Independent: <20 years
Farer is a British brand known for its vibrant use of color and distinctive design language. It stands out by combining bold aesthetics with solid Swiss mechanical movements, offering a fresh, design-led alternative to more traditional watch brands.
Farer is owned by Independent Microbrand
Pricing & value
Retail Price range for most watches = € 900 to 2500
Value for money when purchased at Retail Price: Strong: fair pricing / good value
Value retention: Moderate: typical depreciation
On Chrono24: 13 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 800
Design philosophy
Design-Led: aesthetics-first, fashion influence
Predominant watch style: Casual
Other available watch style(s): Diver; Field / Military; Pilot / Aviation; Dress
Rating (1 to 10)
6 Brand reputation - Solid / Enthusiast-Approved
6 Quality of materials, finishing, dial
7 Quality of watch movement (reliability, accuracy, complications, finishing)
2 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
