Heritage
Founded in Switzerland in 1738. Historic Icon: >100 years, continuous legacy, major horological impact
Jaquet Droz is known for artistic watchmaking, particularly automata and decorative dials. The brand emphasizes craftsmanship and visual storytelling over technical innovation.
Jaquet Droz is owned by Swatch Group
Pricing & value
Retail Price range for most watches = € 14600 to 300000
Value for money when purchased at Retail Price: Neutral: market aligned
Value retention: Moderate: typical depreciation
On Chrono24: 538 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 800
Rating (1 to 10)
8 Brand reputation - High Credibility / Serious Watchmaking
8 Quality of materials, finishing, dial
8 Quality of watch movement (reliability, accuracy, complications, finishing)
4 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
