Heritage
Founded in Switzerland in 1832. Historic Icon: >100 years, continuous legacy, major horological impact
Longines combines strong heritage with accessible luxury positioning. Known for elegant designs and historical reissues, it offers reliable Swiss watchmaking with broad appeal.
Longines is owned by Swatch Group
Pricing & value
Retail Price range for most watches = € 1000 to 27500
Value for money when purchased at Retail Price: Outstanding: punches above weight
Value retention: Good retention: stable resale
On Chrono24: 3657 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 250
Design philosophy
Classical / Traditional: conservative, timeless
Predominant watch style: Dress
Other available watch style(s): Casual; Diver; Pilot / Aviation; Field / Military
Rating (1 to 10)
7 Brand reputation - Solid / Enthusiast-Approved
6 Quality of materials, finishing, dial
7 Quality of watch movement (reliability, accuracy, complications, finishing)
3 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
