Discover Mido: history, sales estimates, most famous models, price range

Founded in Switzerland in 1918. Established Heritage: 50-100 years

Mido offers reliable Swiss watches with strong value positioning. It differentiates itself through durability, clean design, and accessible pricing.

Mido is owned by Swatch Group

Retail Price range in EURO from 700 to 2000

Value for money when purchased at Retail Price: Outstanding: punches above weight

Value retention: Weak - heavy depreciation

On Chrono24: 409 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 250

Classical / Traditional: conservative, timeless

Predominant watch style: Dress

Other available watch style(s): Diver; Casual

Architecture: Industrial

Movements predominantly: Purchased from third party and in-house enhanced

Quality level: Average: reliable, standard industrial quality

Movement in Ocean Star 600 Chronometer : Mido calibre 80 Si

Movement in Ocean Star 200C Titanium : Mido calibre 80

Movement in Multifort TV Big Date : Mido calibre 80

Watches are produced in Switzerland

Estimated quantity of watches annually produced or sold: 100,000-200,000

Quality of materials and finishing: Good - solid mid-tier.

5 Brand reputation

Brand credibility among watch enthusiasts: 5 - Solid / Enthusiast-Approved

6 Quality of materials, finishing, dial

6 Quality of watch movement (reliability, accuracy, complications, finishing)

5 Aesthetical looks

2 Icon / trendsetting / innovative

Total score (including impact of value for money & value retention)

Mido