Discover Tudor: history, sales estimates, most famous models, price range

Founded in Switzerland in 1926. Established Heritage: 50-100 years

Tudor delivers Rolex-backed quality at more accessible prices. It stands out through strong tool-watch positioning and heritage-inspired designs.

Tudor is owned by Rolex SA

Retail Price range in EURO from 2500 to 6000

Value for money when purchased at Retail Price: Strong: fair pricing / good value

Value retention: Good retention: stable resale

On Chrono24: 6232 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 700

Tool / Professional

Predominant watch style: Diver

Other available watch style(s): Field / Military; Dress; Race / Motorsport; Casual

Architecture: In-house

Movements predominantly: In-house developed and manufactured

Quality level: High: well-executed movements

Movement in Pelagos 39 : MT5400

Movement in Pelagos : MT5612

Movement in Black Bay 58 Burgundy : MT5402

Movement in Black Bay 54 : MT5400

Movement in Black Bay Burgundy : MT5602-U

Watches are produced in Switzerland

Estimated quantity of watches annually produced or sold: 180,000-250,000

Quality of materials and finishing: Haute horlogery: artisanal finishing.

7 Brand reputation

Brand credibility among watch enthusiasts: 7 - Solid / Enthusiast-Approved

7 Quality of materials, finishing, dial

7 Quality of watch movement (reliability, accuracy, complications, finishing)

6 Aesthetical looks

3 Icon / trendsetting / innovative

6.4 Total score (including impact of value for money & value retention)

Tudor