Heritage
Founded in Switzerland in 1926. Established Heritage: 50-100 years
Tudor delivers Rolex-backed quality at more accessible prices. It stands out through strong tool-watch positioning and heritage-inspired designs.
Tudor is owned by Rolex SA
Pricing & value
Retail Price range for most watches = € 2500 to 6000
Value for money when purchased at Retail Price: Strong: fair pricing / good value
Value retention: Good retention: stable resale
On Chrono24: 6232 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 700
Rating (1 to 10)
7 Brand reputation - Solid / Enthusiast-Approved
7 Quality of materials, finishing, dial
7 Quality of watch movement (reliability, accuracy, complications, finishing)
3 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
