Heritage
Founded in Germany in 1893. Established Heritage: 50-100 years
Union Glashütte offers German watchmaking at accessible prices. It stands out through German Saxon design elements and value positioning.
Union Glashütte is owned by Swatch Group
Pricing & value
Retail Price range for most watches = € 2000 to 5000
Value for money when purchased at Retail Price: Strong: fair pricing / good value
Value retention: Weak - heavy depreciation
On Chrono24: 105 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 900
Rating (1 to 10)
5 Brand reputation - Solid / Enthusiast-Approved
5 Quality of materials, finishing, dial
5 Quality of watch movement (reliability, accuracy, complications, finishing)
2 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
