Heritage
Founded in Switzerland in 1865. Historic Icon: >100 years, continuous legacy, major horological impact
Zenith is famous for the El Primero high-frequency chronograph movement which for many years has been used by Rolex for their Daytona watches. It stands out through technical innovation and heritage.
Pricing & value
Retail Price range for most watches = € 5000 to 30000
Value for money when purchased at Retail Price: Neutral: market aligned
Value retention: Good retention: stable resale
On Chrono24: 3900 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 250
Design philosophy
Classical / Traditional: conservative, timeless
Predominant watch style: Race / Motorsport
Other available watch style(s): Dress; Pilot / Aviation; Casual; Diver
Rating (1 to 10)
7 Brand reputation - High Credibility / Serious Watchmaking
8 Quality of materials, finishing, dial
8 Quality of watch movement (reliability, accuracy, complications, finishing)
6 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
