Price, value retention, costs, where to buy
Price–Quality Relation
€100–500: entry level
€1,500–4,000: sweet spot (best value)
€4,000+: craftsmanship, brand prestige, complications
Cost of Import
Key elements:
VAT (country dependent)
Customs duty (~0–5%)
Handling fees
Cost of Ownership
Purchase price
Servicing
Every 3–7 years
€150 (simple) → €1,000+ (complex)
Insurance
Optional but recommended for >€5k
New vs Pre-Owned
New
Warranty,
peace of mind
Higher price
Pre-owned
Better value
Requires due diligence
Where to Buy New
Authorized mono-brand dealers: full warranty
Authorized multi-brand (watch) shops
Grey market: 20–30% discount, no official warranty
Microbrands: direct online
Where to Buy Pre-Owned - what to pay attention to
Chrono24
Catawiki
eBay
Local marketplaces
Checklist
Seller reputation
Papers & box
Service history
Authenticity
