Atlantic

Heritage

Founded in Switzerland in 1888. Historic Icon: >100 years, continuous legacy, major horological impact

Atlantic is a legacy Swiss brand known for accessible, classic watches, particularly popular in Eastern Europe. It distinguishes itself through heritage positioning and affordability rather than technical innovation, offering traditional designs with reliable Swiss movements.

Atlantic is owned by Independent

Pricing & value

Retail Price range in EURO from 400 to 1500

Value for money when purchased at Retail Price: Strong: fair pricing / good value

Value retention: Weak - heavy depreciation

On Chrono24: 53 listings of pre-owned wristwatches from EUR 130

Design philosophy

Classical / Traditional: conservative, timeless

Predominant watch style: Casual

Other available watch style(s): Dress; Diver

Watch movements

Architecture: Industrial

Movements predominantly: Purchased from third party

Movements from: Switzerland; Japan

Quality level: Entry: Basic execution, cost-optimized

Movement in Worldmaster Mechanical Manufacture Calibre ATL-2 : ATL-2

Movement in Worldmaster Automatic Pointer date : Sellita SW221-1

Movement in Worldmaster Heritage Regulator : Sellita SW266-1

Movement in Worldmaster 1888 Automatic NE : Sellita SW200-1

Production

Watches are produced in Switzerland

Estimated quantity of watches annually produced or sold: 20,000-60,000

Quality of materials and finishing: Entry: industrial finishing.

Rating (1 to 10)

5 Brand reputation

Brand credibility among watch enthusiasts: 5 - Mixed / Fashion-Leaning or Revival

6 Quality of materials, finishing, dial

6 Quality of watch movement (reliability, accuracy, complications, finishing)

6 Aesthetical looks

2 Icon / trendsetting / innovative

5.4 Total score (including impact of value for money & value retention)

Watches reviewed under ShowMeYourWatch \ Models :

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