Discover Audemars Piguet: history, sales estimates, most famous models, price range

Heritage

Founded in Switzerland in 1875. Historic Icon: >100 years, continuous legacy, major horological impact

Audemars Piguet is a cornerstone of haute horlogerie, best known for the Royal Oak, which revolutionized luxury sports watches. The brand distinguishes itself through bold design, ultra-thin complications, and a strong identity rooted in both tradition and avant-garde aesthetics.

Audemars Piguet is owned by Independent (family)

Pricing & value

Retail Price range in EURO from 20000 to 200000

Value for money when purchased at Retail Price: Neutral: market aligned

Value retention: Strong retention / Appreciation

On Chrono24: 11344 listings of pre-owned automatic or manual winding wristwatches from EUR 2500

Design philosophy

Evolutionary: Classics updated without disruption

Predominant watch style: Dress

Other available watch style(s): Casual; Race / Motorsport; Diver

Watch movements

Architecture: In-house

Movements predominantly: In-house developed and manufactured

Movements from: Switzerland

Quality level: Top Horology: high complications, exceptional finishing, low volumes

Production

Watches are produced in Switzerland

Estimated quantity of watches annually produced or sold: 50,000-60,000

Quality of materials and finishing: Haute horlogery: artisanal finishing.

Rating (1 to 10)

9 Brand reputation

Brand credibility among watch enthusiasts: 9 - Iconic / Haute Horlogerie

9 Quality of materials, finishing, dial

9 Quality of watch movement (reliability, accuracy, complications, finishing)

8 Aesthetical looks

7 Icon / trendsetting / innovative

8.2 Total score (including impact of value for money & value retention)

Audemars Piguet