Heritage
Founded in Switzerland in 1875. Historic Icon: >100 years, continuous legacy, major horological impact
Audemars Piguet is a cornerstone of haute horlogerie, best known for the Royal Oak, which revolutionized luxury sports watches. The brand distinguishes itself through bold design, ultra-thin complications, and a strong identity rooted in both tradition and avant-garde aesthetics.
Audemars Piguet is owned by Independent (family)
Pricing & value
Retail Price range for most watches = € 20000 to 200000
Value for money when purchased at Retail Price: Neutral: market aligned
Value retention: Strong retention / Appreciation
On Chrono24: 11344 listings of pre-owned automatic or manual winding wristwatches from EUR 2500
Rating (1 to 10)
9 Brand reputation - Iconic / Haute Horlogerie
9 Quality of materials, finishing, dial
9 Quality of watch movement (reliability, accuracy, complications, finishing)
7 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
