Discover Doxa: history, sales estimates, most famous models, price range

Heritage

Founded in Switzerland in 1889. Historic Icon: >100 years, continuous legacy, major horological impact

Doxa is iconic for dive watches, especially the SUB series with bold colors and professional features. It stands out through strong tool-watch credibility and distinctive aesthetics.

Doxa is owned by Independent

Pricing & value

Retail Price range in EURO from 1500 to 4000

Value for money when purchased at Retail Price: Strong: fair pricing / good value

Value retention: Moderate: typical depreciation

On Chrono24: 226 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 200

Design philosophy

Tool / Professional

Predominant watch style: Diver

Other available watch style(s): Casual

Watch movements

Architecture: Industrial

Movements predominantly: Purchased from third party and in-house enhanced

Quality level: Average: reliable, standard industrial quality

Movement in Sub 200 Steel Bezel : Swiss made

Movement in Sub 600T : Swiss made

Production

Watches are produced in Switzerland

Estimated quantity of watches annually produced or sold: 20,000-40,000

Quality of materials and finishing: Good - solid mid-tier.

Rating (1 to 10)

6 Brand reputation

Brand credibility among watch enthusiasts: 6 - Solid / Enthusiast-Approved

5 Quality of materials, finishing, dial

5 Quality of watch movement (reliability, accuracy, complications, finishing)

4 Aesthetical looks

4 Icon / trendsetting / innovative

5.1 Total score (including impact of value for money & value retention)

Doxa

Heritage

Pricing & value

Design philosophy

Watch movements

Production

Rating (1 to 10)

Watches reviewed under ShowMeYourWatch \ Models :

Sub 200 Steel Bezel

Sub 600T