Heritage
Founded in Switzerland in 1889. Historic Icon: >100 years, continuous legacy, major horological impact
Doxa is iconic for dive watches, especially the SUB series with bold colors and professional features. It stands out through strong tool-watch credibility and distinctive aesthetics.
Doxa is owned by Independent
Pricing & value
Retail Price range for most watches = € 1000 to 4000
Value for money when purchased at Retail Price: Strong: fair pricing / good value
Value retention: Moderate: typical depreciation
On Chrono24: 226 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 200
Rating (1 to 10)
6 Brand reputation - Solid / Enthusiast-Approved
5 Quality of materials, finishing, dial
5 Quality of watch movement (reliability, accuracy, complications, finishing)
4 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
