Heritage
Founded in Switzerland in 1785. Historic Icon: >100 years, continuous legacy, major horological impact
Dubois et Fils is one of the oldest Swiss brands, revived with a focus on heritage and exclusivity. It differentiates itself through historical continuity and small-scale production.
Dubois et Fils is owned by Independent
Pricing & value
Retail Price range for most watches = € 4000 to 15000
Value for money when purchased at Retail Price: Neutral: market aligned
Value retention: Weak - heavy depreciation
On Chrono24: 5 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 500
Rating (1 to 10)
7 Brand reputation - Solid / Enthusiast-Approved
7 Quality of materials, finishing, dial
7 Quality of watch movement (reliability, accuracy, complications, finishing)
2 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
