Heritage
Founded in USA / Switzerland in 1892. Historic Icon: >100 years, continuous legacy, major horological impact
Hamilton combines American heritage with Swiss manufacturing, known for aviation watches and strong presence in cinema. It stands out through accessible pricing, robust designs, and a broad appeal across both enthusiasts and mainstream consumers.
Hamilton is owned by Swatch Group
Pricing & value
Retail Price range for most watches = € 500 to 2600
Value for money when purchased at Retail Price: Outstanding: punches above weight
Value retention: Weak - heavy depreciation
On Chrono24: 1278 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 300
Rating (1 to 10)
6 Brand reputation - Solid / Enthusiast-Approved
5 Quality of materials, finishing, dial
5 Quality of watch movement (reliability, accuracy, complications, finishing)
2 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
