Heritage
Founded in Japan in 1950. Established Heritage: 50-100 years
Orient offers affordable mechanical watches with in-house movements. It stands out through value and reliability.
Orient is owned by Seiko Epson
Pricing & value
Retail Price range for most watches = € 150 to 1000
Value for money when purchased at Retail Price: Outstanding: punches above weight
Value retention: Weak - heavy depreciation
On Chrono24: 352 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 100
Rating (1 to 10)
3 Brand reputation - Entry Level
3 Quality of materials, finishing, dial
3 Quality of watch movement (reliability, accuracy, complications, finishing)
1 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
