Heritage
Founded in Japan in 1950. Established Heritage: 50-100 years
Orient offers affordable mechanical watches with in-house movements. It stands out through value and reliability.
Orient is owned by Seiko Epson
Pricing & value
Retail Price range in EURO from 150 to 1000
Value for money when purchased at Retail Price: Outstanding: punches above weight
Value retention: Weak - heavy depreciation
On Chrono24: 352 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 100
Rating (1 to 10)
Brand credibility among watch enthusiasts: 3 - Entry Level
3 Quality of materials, finishing, dial
3 Quality of watch movement (reliability, accuracy, complications, finishing)
1 Icon / trendsetting / innovative
3.5 Total score (including impact of value for money & value retention)