Discover Oris: history, sales estimates, most famous models, price range

Heritage

Founded in Switzerland in 1904. Established Heritage: 50-100 years

Oris is an independent Swiss brand focused exclusively on mechanical watches. It differentiates itself through strong tool-watch positioning and sustainability initiatives.

Oris is owned by Independent

Pricing & value

Retail Price range for most watches = € 1500 to 6000

Value for money when purchased at Retail Price: Outstanding: punches above weight

Value retention: Good retention: stable resale

On Chrono24: 1412 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 200

Design philosophy

Tool / Professional

Predominant watch style: Diver

Other available watch style(s): Casual; Pilot / Aviation; Field / Military; Dress

Watch movements

Architecture: Industrial

Movements predominantly: Purchased from third party and in-house enhanced

Quality level: High: well-executed movements

Swiss made Oris 754 (Sellita SW200-1 a base), (used in Watch: Big Crown Pointer Date)

Production

Watches are produced in Switzerland

Estimated quantity of watches annually produced or sold: 70,000-100,000

Quality of materials and finishing: Good - solid mid-tier.

Rating (1 to 10)

6 Brand reputation - Solid / Enthusiast-Approved

6 Quality of materials, finishing, dial

6 Quality of watch movement (reliability, accuracy, complications, finishing)

5 Aesthetical looks

3 Icon / trendsetting / innovative

5.8

Net weighted rating (*1)

(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak

Oris

Heritage

Pricing & value

Design philosophy

Watch movements

Production

Rating (1 to 10)

Men's watches reviewed under ShowMeYourWatch \ Models :

Big Crown Pointer Date

Women's watches reviewed under ShowMeYourWatch \ Models :