Discover Squale: history, sales estimates, most famous models, price range

Founded in Italy / Switzerland in 1959. Established Heritage: 50-100 years

Squale is a specialist dive watch brand with strong heritage in producing cases for other brands. It stands out through diving expertise.

Squale is owned by Independent Microbrand

Retail Price range in EURO from 1000 to 2500

Value for money when purchased at Retail Price: Strong: fair pricing / good value

Value retention: Moderate: typical depreciation

On Chrono24: 90 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 600

Technical Innovation: new displays / mechanics

Predominant watch style: Diver

Other available watch style(s): Casual

Architecture: Industrial

Movements predominantly: Purchased from third party

Quality level: Average: reliable, standard industrial quality

Watches are produced in Switzerland

Estimated quantity of watches annually produced or sold: 10,000-25,000

Quality of materials and finishing: Good - solid mid-tier.

7 Brand reputation

Brand credibility among watch enthusiasts: 7 - Solid / Enthusiast-Approved

Quality of materials, finishing, dial

Quality of watch movement (reliability, accuracy, complications, finishing)

6 Aesthetical looks

Icon / trendsetting / innovative

Total score (including impact of value for money & value retention)

Squale