Discover Squale: history, sales estimates, most famous models, price range

Heritage

Founded in Italy / Switzerland in 1959. Established Heritage: 50-100 years

Squale is a specialist dive watch brand with strong heritage in producing cases for other brands. It stands out through diving expertise.

Squale is owned by Independent Microbrand

Pricing & value

Retail Price range for most watches = € 1000 to 2500

Value for money when purchased at Retail Price: Strong: fair pricing / good value

Value retention: Moderate: typical depreciation

On Chrono24: 90 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 600

Design philosophy

Technical Innovation: new displays / mechanics

Predominant watch style: Diver

Other available watch style(s): Casual

Watch movements

Architecture: Industrial

Movements predominantly: Purchased from third party

Quality level: Average: reliable, standard industrial quality

Production

Watches are produced in Switzerland

Estimated quantity of watches annually produced or sold: 10,000-25,000

Quality of materials and finishing: Good - solid mid-tier.

Rating (1 to 10)

7 Brand reputation - Solid / Enthusiast-Approved

Quality of materials, finishing, dial

Quality of watch movement (reliability, accuracy, complications, finishing)

6 Aesthetical looks

Icon / trendsetting / innovative

Net weighted rating (*1)

(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak

Squale