Heritage
Founded in UK in 2021. Microbrand: small scale, often Direct-to-Customer
Studio Underd0g is a playful microbrand known for bold, unconventional designs and color combinations. It stands out through creativity and community engagement.
Studio Underd0g is owned by Independent
Pricing & value
Retail Price range for most watches = € 600 to 2000
Value for money when purchased at Retail Price: Outstanding: punches above weight
Value retention: Moderate: typical depreciation
On Chrono24: 18 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 700
Rating (1 to 10)
6 Brand reputation - Mixed / Fashion-Leaning or Revival
6 Quality of materials, finishing, dial
5 Quality of watch movement (reliability, accuracy, complications, finishing)
4 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
