Heritage
Founded in Switzerland in 1860. Historic Icon: >100 years, continuous legacy, major horological impact
TAG Heuer is known for motorsport heritage and chronographs such as the Monaco model worn by Steve McQueen at Le Mans 1970. It combines sporty design with accessible luxury positioning.
TAG Heuer is owned by LVMH
Pricing & value
Retail Price range for most watches = € 2000 to 10000
Value for money when purchased at Retail Price: Neutral: market aligned
Value retention: Moderate: typical depreciation
On Chrono24: 4691 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 400
Rating (1 to 10)
7 Brand reputation - Solid / Enthusiast-Approved
7 Quality of materials, finishing, dial
6 Quality of watch movement (reliability, accuracy, complications, finishing)
5 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
