Heritage
Founded in USA in 1854. Historic Icon: >100 years, continuous legacy, major horological impact
Timex is known for affordable, durable watches with broad appeal. It stands out through accessibility and heritage.
Timex is owned by Timex Group
Pricing & value
Retail Price range for most watches = € 50 to 500
Value for money when purchased at Retail Price: Outstanding: punches above weight
Value retention: Weak - heavy depreciation
On Chrono24: 66 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 50
Design philosophy
Classical / Traditional: conservative, timeless
Predominant watch style: Casual
Other available watch style(s): Field / Military; Dress; Diver; Race / Motorsport
Production
Watches are produced in Asia
Estimated quantity of watches annually produced or sold: 5,000,000-10,000,000
Quality of materials and finishing: Entry: industrial finishing.
Rating (1 to 10)
3 Brand reputation - Entry Level
2 Quality of materials, finishing, dial
2 Quality of watch movement (reliability, accuracy, complications, finishing)
2 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
