Heritage
Founded in Switzerland in 1853. Historic Icon: >100 years, continuous legacy, major horological impact
Tissot offers Swiss watches at entry-level luxury prices, known for value and innovation such as Powermatic movements and PRX with integrated bracelet.
Tissot is owned by Swatch Group
Pricing & value
Retail Price range for most watches = € 300 to 2000
Value for money when purchased at Retail Price: Outstanding: punches above weight
Value retention: Moderate: typical depreciation
On Chrono24: 1179 listings in May'26 of pre-owned automatic or manual winding wristwatches from EUR 160
Design philosophy
Classical / Traditional: conservative, timeless
Predominant watch style: Casual
Other available watch style(s): Dress; Diver; Race / Motorsport; Field / Military
Production
Watches are produced in Switzerland
Estimated quantity of watches annually produced or sold: 2,500,000-3,500,000
Quality of materials and finishing: Good - solid mid-tier.
Rating (1 to 10)
4 Brand reputation - Solid / Enthusiast-Approved
4 Quality of materials, finishing, dial
4 Quality of watch movement (reliability, accuracy, complications, finishing)
4 Icon / trendsetting / innovative
(*1) Net weighted rating = [brand reputation + quality of materials + quality of movement + looks + icon-trendset-innov/2 + value-for-money/2 + value retention/2] / 5.5
Value-for-money: 9 Outstanding, 7 Strong, 5 Neutral, 3 Weak
Value Retention: 8 Strong, 6 Good, 4 Moderate, 2 Weak
